Did you read about Market Leader & Active Rain? Guess what, you are more Valuable as a Member now!
Did you read about Market Leader & Active Rain? Guess what, you are more Valuable as a Member now!
According to Inman News (Wednesday may 4th 2011) Market Leader has posted a $4.3million net loss during the first quarter of this year.
Under normal circumstances I would find this not noteworthy to write about. Oh well just another “software as a service” company not making any money. Interestingly enough if you have been keeping up with all the changes here at Active Rain over the past few years and recent months, then your interest would be perked up. BUT let me get back to the story for now.
The Company (Market Leader) disclosed in a regulatory filing on the 3rd of May that revenue was up 61 per cent from a year ago during the first quarter. So what that means is they were losing around $7.2 million a year ago. So this is where it gets interesting. Where did this new found revenue come from?
The Answer is: ACTIVE RAIN! Hence the money that its membership pays for various products such as Rainmaker, Community Sponsorship has generated enough money to get Market Leader heading towards the Black from the Red.
Now to the interesting part previously Market Leader treated Active Rain as an equity investment. Now Active Rain is included in Revenue and Expense generation, since they became Majority Stakeholders in the company since September.
So with that said we are all more Valuable to Market Leader.
p.s.: ask me about the Keller Williams Deal:)) Oh I am sure you know about that too.
